Balletshofer: A Fully Custom Storefront, Built From Scratch
A German luxury fashion brand needed a storefront that felt as considered as the product. We built it from the ground up on Shopify Hydrogen: circular navigation, a mobile-first campaign collection, swipeable product galleries, and a password-gated pre-launch flow that captured newsletter signups before day one.
What We Built
A fully custom Shopify Hydrogen storefront, built from scratch rather than themed on top of an existing template. The homepage runs on a circular navigation system with spring physics, guiding visitors through four sections instead of a standard menu. The First Layer campaign collection got its own mobile-first grid, product pages ship a swipeable gallery for mobile shoppers, and the pre-launch was gated behind a password screen that still captured newsletter signups before the store ever went public.
Built to Last
The stack is Shopify Hydrogen 2 on React Router 7, with every animated element wrapped in an SSR-safe pattern so the circular navigation and other motion never causes a hydration mismatch. Dynamic viewport height handles the iOS Safari address bar issue that trips up most mobile storefronts. It is a foundation built to keep shipping fast as the brand grows, not a one-off launch site.
Gallery
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