Chalo: 31% Lower CPA and 28% Higher ROAS in One Quarter
Running CRO and paid acquisition together for this footwear brand, we rebuilt the Meta creative lineup and tightened targeting. Cost per acquisition dropped 31% quarter over quarter while blended ROAS climbed from 0.87x to 1.12x, with the latest retargeting refresh pushing individual ad sets past 3.5x.
What We Ran
CRO and paid acquisition together for this footwear brand: a full Meta creative rebuild alongside tighter targeting and account structure. Rather than running one static creative until it fatigued, we treated the ad account like a testing pipeline, cycling through new angles and refreshing the retargeting lineup as soon as performance data called for it.
Results in Context
Cost per acquisition dropped 31% quarter over quarter, and blended ROAS climbed from 0.87x to 1.12x. The most recent retargeting refresh, built around a new product angle, pushed individual ad sets past 3.5x ROAS. We read these numbers as a trajectory, not a finish line: this is an account we are still actively scaling, and the same testing discipline that produced this quarter’s improvement keeps running every week.
AI-Generated Creative at Scale
Every concept in this account’s creative lineup gets tested in multiple variations, not just one version and a guess. We run product photography through a locked-prompt AI system that generates several variations per concept so we can pick the strongest, and UGC-style video ads through an AI video pipeline instead of waiting weeks on a single production shoot. It is how a small account gets a large brand’s creative testing volume.
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